Grambo Creative » The right exposure means everything!

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Real Estate Agents aren’t Photographers

Real Estate agents have one chance to walk the client through the front door, physically and virtually. A standard point-and-shoot or iPhone camera could complete the task, however, these images will not capture the full effect of the environment, feeling, and livability within the house. Real Estate photographers are genuine assets to the way your company markets and lists homes. Professional photographers don’t only capture the space but accent the special features of each room. These are the features that cause your home to stand out from another. Professional real estate photographers acquire the mission to make your client want to look at specific homes that they could visualize themselves living in. The client will find how each room flows together with the special layout of each individual living space. Images of a home are the first thing that the client will most likely be seeing. Internet searches and social media are the two sources that potential clients use to research their buying options in the housing market. Optimizing the look and perception of each room and the overall look of every house is the difference between winning over a buyer and becoming another house lost on the market.

Considering that the average price in the US for a professional real estate photography is approximately $100-$400 that is 1/10th of 1% of the average median price of a home that is for sale.  According to Zillow in July 2015 the Maryland median home price is $253,600.  If you are an agent that is both listing and selling broker and average commission is 6% that is over $15K ($15,716) in commission.  I understand that that can be split between two agents and brokers, so let’s just say for numbers sake that over $7K ($7,858)  is your commission.  Additionally, agents already spend on an average $200 per listing in advertising costs.  Now, add in the $325 for (me) a professional photographer, giving a total of $525 in advertising costs to a listing agent.  Your commission even if split is still over $7k.  Some agents pass these types fees on to the seller of the home, however, if the seller doesn’t see the value in having a professionally photographed home, then the agent may be stuck with the pictures that they can take themselves.  The added value to the seller is a faster sale time, less stress of possibly having two mortgages at the same time, and less stress. (Inside tip: Get a home staged first for the best results. Cleaning a home while photographing can be sticky, pun intended.)

Triple your click rate to your online listings*, sell a home 32% faster, sell the home at asking price, heck…cause an all out bidding war!!

Let’s see some iPhone photos vs. Professional Photographer

iPhone images are on the right.  The phone crops them down, that’s why they aren’t as wide as the others.  In order to see what is inside and outside of the room, the exposure has to be dropped down making the room seem darker than it really is. What is so special about my photographs?  I take a few exposures and overlap them and this is called HDR or magazine style photography.  The human eye processes and see more light and dark in any scene than a camera (even the fancy ones) can process, so, taking multiple exposures and then merging them allows for your human eye to see in a photography exactly what you would see if you were in the room.  Additionally, if you take photographs facing a window, either the room is dark and the trees and view can be seen outside the window, or if you brighten up what is in the room, you can’t see what is out the windows!  HDR photography solves that issue to where both the interior is well lit and the exterior view can be seen.  I know you will spot some other major differences. Can you see all that could be wrong in the amateur photos vs. the pro photos?




The master bedroom shot you see above the last photograph was taken at blue hour and that is why there is a slightly blue hue outside the windows. Why would you take photographs in the evening?  The answer is, 80-90% of the time that a family spends in their home is during the evening.  The home can look beautiful during the day, but it should also be showcased at the time when it would be most occupied.  You would want to see something warm and inviting.  This is an additional shoot time most of the time.

Here is another photograph of the exterior and interior of a home at blue hour. The agent said that out of six townhomes for sale in the same complex that his buyers only wanted to see this particular one.


Want to see even more?  Check out my real estate photography gallery. Even if you don’t hire me to do your real estate photography, do not do it yourself, you are not doing your clients a good service. Real Estate agents that I know are all about helping people and helping families expand.  They are all service providers, now who offers the best service with the best results?

*Results of click through rate can vary this is not a guarantee only what we have personally experienced. Tripled rate happened on an over median priced home with many options in the same market.